Privacy policy

This Privacy Policy explains how HOMEBASE SUPPLIES LIMITED collects, uses, stores, shares and protects personal information when you visit our website, browse our products and collections, create an account, place an order, request information, contact us, subscribe to communications, request support, submit a return or refund request, or otherwise interact with our online store.

HOMEBASE SUPPLIES LIMITED operates as a wholesale supplier of kitchenware, kitchen accessories, cooking and food preparation products, utensils, bakeware and related household goods.

Our website is primarily intended for retailers, businesses, professional buyers, resellers and other trade customers. We may process personal information relating to individuals acting on behalf of businesses or organisations, as well as other individuals who interact with our website.

We are committed to processing personal data lawfully, fairly and transparently and in accordance with applicable United Kingdom data protection and privacy laws, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (“PECR”), as amended, and other applicable data protection legislation.

1. Who We Are

For the purposes of applicable data protection law, the data controller is:

HOMEBASE SUPPLIES LIMITED
Company number: 17386943
Registered / business address:
HOMEBASE SUPPLIES LIMITED
225 Denby Dale Road
The Courtyard
Wakefield
WF2 7AJ
United Kingdom

Email: contact@homebasesupplies.co

If you have questions about this Privacy Policy, how we process your personal information or your data protection rights, please contact us using the email address above.

2. Personal Data We Collect

The personal information we collect depends on how you interact with our website, online store and services.

We may collect the following categories of personal data.

2.1 Identity and Contact Information

This may include:

  • Full name;

  • Business or organisation name;

  • Trading name;

  • Job title or business role, where provided;

  • Email address;

  • Telephone number;

  • Billing address;

  • Shipping or delivery address;

  • Country;

  • City;

  • Postcode;

  • Other delivery or contact information provided by you.

2.2 Business and Wholesale Information

As a wholesale business, we may collect information including:

  • Business or organisation details;

  • Customer type;

  • Products or quantities requested;

  • Pack, case or order quantities;

  • Product enquiries;

  • Wholesale purchasing requirements;

  • Quote or pricing enquiries;

  • Delivery requirements;

  • Purchasing and ordering history;

  • Communications relating to availability or future purchases.

2.3 Order and Transaction Information

When you place or attempt to place an order, we may process:

  • Products ordered;

  • Products added to your shopping cart;

  • Quantities ordered;

  • Order value;

  • Order number;

  • Order history;

  • Billing information;

  • Shipping information;

  • Payment status;

  • Transaction references;

  • Delivery method;

  • Dispatch information;

  • Tracking information;

  • Returns;

  • Refunds;

  • Replacements;

  • Credit notes;

  • Damaged or missing item reports;

  • Customer service history.

Complete payment card details are normally processed directly by the payment provider used at checkout. We do not intentionally store full payment card numbers on our own systems.

2.4 Customer Account Information

If customer accounts are available and you create an account, we may process:

  • Account identifiers;

  • Login information;

  • Saved contact details;

  • Saved addresses;

  • Order history;

  • Account activity;

  • Communication preferences;

  • Other information you choose to save to your account.

2.5 Communications

When you contact us, we may process:

  • Contact form submissions;

  • Emails;

  • Customer support enquiries;

  • Product questions;

  • Wholesale enquiries;

  • Complaints;

  • Feedback;

  • Return and refund requests;

  • Delivery enquiries;

  • Information provided when requesting assistance with an order or product.

2.6 Technical and Usage Information

When you use our website, certain information may be collected automatically, including:

  • IP address;

  • Browser type;

  • Browser version;

  • Device type;

  • Operating system;

  • Approximate location derived from an IP address;

  • Pages visited;

  • Products viewed;

  • Links clicked;

  • Cart activity;

  • Checkout activity;

  • Referral source;

  • Session information;

  • Cookie identifiers;

  • Similar online identifiers;

  • Website security information;

  • Fraud prevention information;

  • Analytics information.

2.7 Marketing and Communication Preferences

Where applicable, we may process:

  • Newsletter subscription status;

  • Marketing preferences;

  • Consent records;

  • Wholesale update preferences;

  • Responses to promotional communications;

  • Unsubscribe requests;

  • Suppression records used to make sure we respect your opt-out request.

2.8 Information We Do Not Normally Require

We do not normally require you to provide sensitive or special category personal data, such as information concerning your health, religion, ethnicity, political opinions or sexual orientation.

Please avoid sending such information to us unless it is genuinely necessary for a specific request.

3. How We Collect Personal Data

We may obtain personal data:

Directly from you

For example, when you:

  • Browse our website;

  • Create an account;

  • Place an order;

  • Complete checkout;

  • Contact us;

  • Request product information;

  • Subscribe to communications;

  • Submit a form;

  • Request customer support;

  • Make a return or refund request;

  • Provide feedback.

Automatically

We may collect technical information automatically when you access or use our website through cookies, similar technologies, server logs and website functionality.

From service providers

We may receive information from third parties involved in providing our online store and services, including:

  • E-commerce platform providers;

  • Payment processors;

  • Fraud prevention providers;

  • Delivery and courier companies;

  • Hosting providers;

  • IT providers;

  • Analytics providers;

  • Customer support systems;

  • Email and communication providers.

From your business or organisation

Where you act on behalf of a company, retailer or other organisation, another person within that organisation may provide us with your business contact information for ordering, invoicing, delivery or support purposes.

4. How and Why We Use Personal Data

We only process personal data where we have a lawful basis to do so.

Depending on the circumstances, we may rely on:

  • Performance of a contract;

  • Steps taken at your request before entering into a contract;

  • Compliance with a legal obligation;

  • Our legitimate business interests;

  • Your consent.

Processing Orders

We use personal information to:

  • Receive and process orders;

  • Confirm purchases;

  • Process payments;

  • Arrange dispatch;

  • Provide order confirmations;

  • Provide delivery information;

  • Manage returns, refunds and replacements.

Lawful basis: performance of a contract and legitimate interests.

Wholesale and Product Enquiries

We may use information to:

  • Respond to product questions;

  • Answer wholesale enquiries;

  • Confirm quantities;

  • Provide availability information;

  • Respond to trade purchasing requests.

Lawful basis: steps before entering into a contract and legitimate interests.

Delivery and Logistics

We use information to:

  • Arrange delivery;

  • Create shipping documentation;

  • Provide tracking information;

  • Resolve delivery problems;

  • Process returned goods.

Lawful basis: performance of a contract and legitimate interests.

Customer Service

We use personal data to:

  • Respond to enquiries;

  • Resolve complaints;

  • Process returns;

  • Process refunds;

  • Resolve shortages or damaged goods;

  • Provide order support.

Lawful basis: performance of a contract and legitimate interests.

Operating and Securing Our Website

We may process information to:

  • Operate our online store;

  • Maintain website functionality;

  • Maintain customer accounts;

  • Protect our systems;

  • Detect fraudulent activity;

  • Prevent misuse;

  • Troubleshoot technical issues.

Lawful basis: legitimate interests, performance of a contract and, where applicable, legal obligation.

Accounting, Tax and Legal Compliance

We may maintain records for:

  • Accounting;

  • Tax reporting;

  • Financial administration;

  • Business record keeping;

  • Legal claims;

  • Dispute resolution;

  • Regulatory compliance;

  • Fraud prevention.

Lawful basis: legal obligation and legitimate interests.

Analytics and Website Improvement

Where permitted, we may analyse website activity to understand:

  • How visitors use our website;

  • Which products and collections receive interest;

  • Website performance;

  • Checkout performance;

  • Customer experience;

  • Technical problems.

Lawful basis: consent where required and legitimate interests where permitted by law.

Marketing

Where permitted by law, we may use contact details and preferences to provide:

  • Product updates;

  • Wholesale offers;

  • New collection announcements;

  • Business communications;

  • Catalogue updates;

  • Relevant promotional information.

Lawful basis: consent or legitimate interests, depending on the recipient, communication method and applicable law.

5. Information Required to Place an Order

Certain information is required in order for us to enter into or perform a contract with you.

For example, we normally require sufficient information to:

  • Identify the customer;

  • Process an order;

  • Process or confirm payment;

  • Issue invoices;

  • Deliver goods;

  • Communicate regarding an order.

If you do not provide required information, we may be unable to process or complete your order.

6. E-Commerce Platform and Payment Processing

Our website may use third-party e-commerce infrastructure and related technology providers to operate features such as:

  • Product pages;

  • Shopping cart;

  • Checkout;

  • Customer accounts;

  • Order processing;

  • Payment processing;

  • Fraud prevention;

  • Analytics;

  • Store security.

When you use our website or place an order, personal information may therefore be processed by e-commerce platform providers, payment processors and other service providers involved in completing the transaction.

Payment card information is generally collected and processed directly through secure third-party payment services.

We do not intentionally store complete payment card numbers on our own systems.

7. Suppliers, Logistics Providers and Delivery Partners

We may use third parties to help process, prepare, transport, deliver, inspect, return or otherwise manage orders.

Where required to complete an order, we may provide them with information such as:

  • Your name;

  • Business name;

  • Shipping address;

  • Delivery address;

  • Telephone number;

  • Email address;

  • Order reference;

  • Products ordered;

  • Quantities;

  • Delivery instructions.

We expect service providers handling personal data on our behalf to use it only for the relevant service and in accordance with applicable data protection requirements.

8. Who We May Share Personal Data With

Where necessary, we may share personal information with categories of recipients including:

  • E-commerce service providers;

  • Payment processors;

  • Banks;

  • Fraud prevention providers;

  • Suppliers;

  • Order processing partners;

  • Warehouses;

  • Logistics providers;

  • Courier and postal companies;

  • Website hosting providers;

  • IT service providers;

  • Customer support systems;

  • Email communication providers;

  • Analytics providers;

  • Cookie and consent management providers;

  • Marketing service providers, where permitted;

  • Accountants;

  • Legal advisers;

  • Auditors;

  • Compliance advisers;

  • Insurers;

  • Government authorities;

  • Tax authorities;

  • Courts;

  • Regulators;

  • Law enforcement agencies where legally required.

We may also disclose information in connection with a potential sale, acquisition, restructuring, merger, financing or transfer of all or part of our business, provided appropriate confidentiality and data protection measures are applied.

We do not authorise service providers processing data on our behalf to use customer personal data for unrelated purposes.

9. Marketing and Business Communications

Our business primarily serves wholesale and trade customers.

Where permitted by applicable law, we may contact business customers about:

  • Wholesale products;

  • Product availability;

  • New products;

  • Catalogue updates;

  • Relevant business offers;

  • Ordering information;

  • Related commercial services.

Different rules may apply depending on whether the recipient is an individual, sole trader, partnership, corporate subscriber or other type of organisation.

Where consent is required, we will seek appropriate consent.

You may opt out of marketing communications at any time by:

After you unsubscribe, we may retain a limited suppression record so that we can respect your request and avoid sending marketing to you again.

Opting out of marketing does not prevent us from sending transactional or service communications relating to your order, account or enquiry.

These may include:

  • Order confirmations;

  • Payment information;

  • Dispatch notifications;

  • Delivery updates;

  • Return confirmations;

  • Refund confirmations;

  • Account messages;

  • Responses to enquiries;

  • Important legal or service notices.

10. Cookies and Similar Technologies

Our website may use cookies and similar storage or access technologies.

These technologies may be used to:

  • Operate the website;

  • Maintain security;

  • Remember shopping cart contents;

  • Support checkout;

  • Remember settings;

  • Maintain customer sessions;

  • Prevent fraud;

  • Analyse website usage;

  • Measure performance;

  • Support marketing or personalisation where enabled.

Some technologies may be necessary for the operation of the website or to provide functionality specifically requested by you.

Other technologies may require your consent.

Where consent is legally required, non-essential technologies will be used in accordance with the choices made through our cookie or consent management system.

You may be able to change your cookie preferences through the cookie settings available on our website.

You can also control cookies through your browser.

Disabling certain cookies or technologies may affect website functionality, including cart, checkout, login or account functionality.

11. International Transfers

Some service providers used by HOMEBASE SUPPLIES LIMITED may process personal data outside the United Kingdom.

This may include providers of:

  • E-commerce services;

  • Hosting;

  • Payments;

  • Analytics;

  • Communications;

  • Customer support;

  • Logistics;

  • Cloud computing services.

Where personal data is transferred internationally and appropriate safeguards are required, we will rely on a lawful transfer mechanism.

Depending on the destination and circumstances, this may include:

  • UK adequacy regulations;

  • The UK International Data Transfer Agreement;

  • The UK Addendum to the EU Standard Contractual Clauses;

  • Other contractual safeguards;

  • Another transfer mechanism permitted by applicable UK data protection law.

You may contact us if you would like further information about the safeguards relevant to an international transfer involving your personal data.

12. How Long We Keep Personal Data

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:

  • Complete transactions;

  • Provide services;

  • Maintain business records;

  • Meet accounting and tax requirements;

  • Resolve disputes;

  • Prevent fraud;

  • Establish, exercise or defend legal claims;

  • Meet regulatory requirements.

Retention periods vary depending on the type of information.

Orders, Invoices and Accounting Records

Order, invoice, transaction and accounting records may generally be retained for up to six years, or longer where required by applicable law or where necessary in connection with a legal claim.

Customer Enquiries

Product and customer service enquiries may be kept for as long as reasonably required to respond to the enquiry and maintain appropriate business records.

Returns, Refunds and Complaints

Records relating to returns, refunds, damaged items, shortages, replacements and disputes may be retained for as long as reasonably necessary to resolve the issue and protect our legal interests.

Customer Accounts

Account information may be retained for the duration of the customer relationship and for an appropriate period afterwards, subject to our legal and operational requirements.

Marketing Information

Marketing information may be kept until you unsubscribe, withdraw consent or otherwise object to the relevant processing.

We may retain limited suppression information after an unsubscribe request to ensure that your preference continues to be respected.

Technical and Analytics Data

Retention periods for cookies, technical logs and analytics information vary according to the relevant technology and purpose.

13. How We Protect Personal Data

We use reasonable technical and organisational measures designed to protect personal information against:

  • Unauthorised access;

  • Unlawful processing;

  • Accidental loss;

  • Destruction;

  • Misuse;

  • Alteration;

  • Unauthorised disclosure.

Measures may include, as appropriate:

  • Secure e-commerce systems;

  • Secure payment providers;

  • Access restrictions;

  • Account controls;

  • Website security tools;

  • Fraud detection systems;

  • Service provider controls;

  • Internal data handling procedures.

No internet transmission, website, email system or electronic storage system can be guaranteed to be completely secure.

You should therefore avoid sending unnecessary sensitive information through unsecured communication channels.

14. Your Data Protection Rights

Depending on the circumstances and lawful basis used for processing, you may have rights including:

  • Right to be informed — to receive information about how your personal data is used;

  • Right of access — to request a copy of personal data we hold about you;

  • Right to rectification — to request correction of inaccurate or incomplete information;

  • Right to erasure — to request deletion of personal data in certain circumstances;

  • Right to restriction — to request that we restrict certain processing;

  • Right to data portability — to receive certain data in a structured, commonly used and machine-readable format where applicable;

  • Right to object — to object to certain processing;

  • Rights relating to automated decision-making — where applicable;

  • Right to withdraw consent — where processing is based on consent;

  • Right to complain to the relevant supervisory authority.

Not all rights apply in every circumstance.

To exercise a data protection right, please contact:

contact@homebasesupplies.co

We may ask you to provide information necessary to confirm your identity before fulfilling a request.

We will respond within the period required by applicable law.

Your Right to Object

You have the right to object at any time to the processing of your personal data for direct marketing purposes.

If you object to direct marketing, we will stop using your personal information for that purpose.

15. Automated Processing and Fraud Prevention

Our online store, payment providers or fraud prevention services may use automated tools to help detect potentially fraudulent, suspicious or unauthorised transactions.

Information used for these purposes may include:

  • IP address;

  • Device information;

  • Billing address;

  • Delivery address;

  • Order information;

  • Payment status;

  • Transaction patterns;

  • Account activity.

These systems may flag transactions for additional review.

We do not intend to use solely automated decision-making that produces legal or similarly significant effects on individuals unless permitted by applicable law and appropriate safeguards are provided.

16. Children’s Privacy

Our website and wholesale services are intended primarily for businesses, retailers, resellers, professional buyers and other trade customers.

Our services are not directed at children and we do not knowingly seek to collect personal information from children.

If you believe a child has provided personal information to us inappropriately, please contact us at contact@homebasesupplies.co and we will take appropriate action.

17. Third-Party Links

Our website may contain links to external websites or services, including:

  • Courier tracking websites;

  • Payment providers;

  • Social media platforms;

  • Other third-party websites or services.

We do not control the privacy practices of independent third parties.

If you follow a third-party link, you should review that organisation's own privacy notice before providing personal information.

18. Reviews, Feedback and Public Content

If our website allows customers to submit reviews, testimonials, ratings or other public content, information submitted for publication may become publicly visible.

This could include, depending on what you provide:

  • Your name;

  • Business name;

  • Initials;

  • Rating;

  • Review text;

  • Product information.

Please do not include:

  • Confidential business information;

  • Sensitive personal information;

  • Payment details;

  • Personal information about another person without appropriate permission.

19. Business, Legal and Regulatory Records

We may process and retain business information where reasonably necessary for legitimate business, legal or regulatory purposes.

This may include:

  • Orders;

  • Invoices;

  • Payment records;

  • Customer records;

  • Delivery confirmations;

  • Correspondence;

  • Return and refund records;

  • Accounting records;

  • Compliance records;

  • Supplier records;

  • Fraud prevention records;

  • Information connected with legal disputes.

Where necessary, relevant information may be shared with:

  • Banks;

  • Payment providers;

  • Accountants;

  • Auditors;

  • Legal advisers;

  • Compliance advisers;

  • Regulators;

  • Tax authorities;

  • Courts;

  • Law enforcement authorities.

20. Complaints

If you have concerns about how HOMEBASE SUPPLIES LIMITED processes your personal information, please contact us first so that we have an opportunity to investigate and address the matter.

Email:

contact@homebasesupplies.co

You also have the right to make a complaint to the United Kingdom data protection supervisory authority:

Information Commissioner’s Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Telephone: 0303 123 1113

Further information about making a complaint is available on the ICO website.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our business;

  • Our website;

  • Products and services;

  • E-commerce systems;

  • Payment providers;

  • Delivery arrangements;

  • Service providers;

  • Data processing practices;

  • Applicable legal or regulatory requirements.

When this Privacy Policy is updated, the “Last updated” date at the top of this page will be changed.

Where required by law, we may provide additional notice of material changes.

22. Contact Us

For questions about this Privacy Policy, personal data or your privacy rights, please contact:

HOMEBASE SUPPLIES LIMITED
Company number: 17386943

225 Denby Dale Road
The Courtyard
Wakefield
WF2 7AJ
United Kingdom

Email: contact@homebasesupplies.co